The key question that any iPad application developer or an entrepreneur developing an application to be launched on the app store for monetization will ask is how to ensure top downloads for the application. While many focus on iPad application development and then start to think about how to market the application once launched on the app store, this is not necessarily the right way to make sure your iPad application receives top downloads.
Marketing strategy for an iPad application has to begin at the ipad trade in value same time that you are putting down your scope for the application. As you list down the features that you will build in your application to be shared with the iPad application developer, you will already know what the market is like, what your competitors are doing and how much have they been able to reach out to their audience. This knowledge will set the base for drawing out a plan to reach out to your target audience with your application. Just as important is iPad application development, so is marketing of the application. There is no point in baking a cake when no one is there to enjoy it!
Do a market scan and figure out where your target audience is. Do they spend most of their time online? Are there any particular websites they visit? Are they likely to search for the application that you are developing using online search engines? How popular is the category that you are submitting the application for? For instance, Games, Weather, Social Networking and News applications are the biggest draw in the app space. If your application fits into one of these categories, you have a higher chance of getting a good number of downloads.
Research will help you identify who your target audience is and where can they be reached at. You should at this stage layout a complete strategy as to how you will tap into your target audience’s mind space. You need to decide when to start reaching out to them depending on what your application does. Starting of marketing your app can begin as early as when you start It can begin also while you are midway in the development
Once your strategy is ready, it is time to execute the plan. You need to put all the variables on the table and begin executing them one by one or activate them at once depending on your strategy. The way to reach out to your audience while the iPad application developer is developing is to generate hype around your concept. Do not give away the idea itself, but sell the concept and how it can impact its users. The other way is to create a viral video message that spreads even before the application is out in the market.
Contact key online influencers like bloggers to write to them about your application, build a microsite that highlights your application and a short video on what your application does should also be a part of the microsite. Market the microsite through various social networking websites like Facebook and Twitter and through search marketing like Google.